Year: 2024 | Month: March | Volume 13 | Issue 1

SWOT Analysis on Drone in Agriculture-A Case study

E. Ravi Goud G. Dhanalakshmi M. Sudhakar K. Raghavendra Chowdary M. Adinarayana M. Sohail
DOI:10.46852/2249-6637.01.2024.6

Abstract:

The study was conducted in 2023-24 in KVK operational area of Nandyal district with an objective of visualizing strengths, weakness, opportunities and threats in the use of drone technology in agriculture. The purpose of the study is to comprehend SWOT analysis and determine the best entry tactics for the sustainability of drone technology in agriculture by using TOWS matrix. Data was collected from 120 farmers those farms were covered under drone spraying more than twice under agriculture drone project, with pre-designed questionnaire. Opinions translated as coefficient and rating was given for the same by using Internal Factor Evaluation and External factor Evaluation matrices for evaluating the drone technology to reveal its strengths as well as weaknesses along with opportunities and threats. The internal and external factor (I-E) matrix tool is used to summarize the information gained from drone’s external and internal environment analyses. The results found that the average for IFE and EFE score was 2.50 and 2.62, respectively, which reflects that opportunities and threats are more than strength and weakness of the drone technology in agriculture. It is more effective and easy in tall and dense crops i.e. Maize, Jowar, Red gram and Paddy. Less availability of spare parts, poor repair and maintenance services was founded as weaknesses of the technology.



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